Stop guessing, start testing

Should the homepage banner feature a product image or a lifestyle background? Should the “Add to Cart” button be green or blue? Should you display prices with or without tax? These are questions you don’t have to guess the answers to. With A/B testing, you can find out using data.

Server-side testing

Shoporama’s split testing takes place on the server side. This means two things:

• Invisible to the customer—the customer sees only one version and has no idea a test is running
• No impact on speed—because the test runs on the server, there’s no flickering or delay like with client-side tools

Built-in reporting

While a test is running, you can track how many views and conversions each version has received. You can continuously evaluate which version is performing best and manually activate the winner once you have sufficient data. If you’d like the winner selection process to be fully automated, contact us so we can customize the setup for your store.

What can you test?

You can A/B test your templates—that is, the actual appearance and layout of your pages. This allows you to test:

• Different homepage banners and images
• The placement and colors of call-to-action buttons
• The layout of product pages and category pages
• Checkout flow and forms
• Price displays and product descriptions

Data-driven optimization

A/B testing isn’t a one-time exercise—it’s a culture. The most successful online stores test continuously and let data determine what works. Even small improvements in the conversion rate can have a significant impact on your bottom line over time.

With Shoporama’s built-in split testing, you don’t need to pay for expensive third-party tools. It’s included in your online store and ready to use.