Server-side tracking

In this article, you can read about how Shoporama server-side tracking works and what it takes to set it up.

Please note:

1) Server-side tracking costs an additional 49,- ex VAT per month. Deducted from your normal subscription.

2) If you know about tracking, you can set up your own tracking that is exactly as you want it.

3) If you use your own form of tracking on the side, we do not provide support on our tracking, as it can easily conflict.

In this article you can read how to set it up. What type of tracking it is and a bit about how it works.

Step 1: Enable server-side tracking in Shoporama

To enable server-side tracking, first go to this page and check "enable tracking". Next, check the box "Enable server-side tracking".

Once you have done this, you will get a suggestion for your tracking domain. If your webshop is called minwebshop.dk, we suggest that the tracking domain is a.minwebshop.dk

You will then be given three DNS settings to create. They are listed just below and it is one:

A-record on a.minwebshop.dk

AAAA record on a.minwebshop.dk

CNAME record on load.a.minwebshop.dk

Next to each of them is the value you need to give them.

You need to have them set up where you control your DNS. You can usually find out where it is by typing in your domain at punktum.dk

If you have challenges with this, write to support and we'll help you further.

Once you've created them, your DNS status will change to "Ready" after a few hours. We check if they are created once an hour. If it doesn't change to ready, write to support at support@shoporama.dk and we'll look into why.

Step 2: Select what you want to track
Now you need to select what you want to track. On the left side, it is important that you select "Server-side tracking" and Google GA4. These are the only ones that are required.

When you select a field you want to track, associated forms appear that you need to fill in with various tracking IDs. For example, if you want to track Facebook, you will be asked to insert your Facebook Pixel ID and Facebook Access Token.

Step 3: Only if you want to use Google Ads Offline Conversion

If you want to use Google Ads Offline Conversions, make sure you invite ads@shoporama.dk as an administrator on your Google Ads account. It's a bit more complicated to set up. In return, you get better data.

Then just click Save and within a few hours your server-side tracking will start running.

Below is an explanation of the individual elements.

Google Ads offline conversions

Google Ads offline conversions

FAQ in connection with server-side tracking.

Should I use Consent Mode?

If you want to comply with European legislation, you should use consent mode. If you are in control of your cookie consent, you can do so. If you use a solution like CookieBot or CookieInformation, consent mode is in place and you can safely activate it. If you have a proprietary solution or don't have it all figured out, you should check that everything works when you use Consent Mode.

What is Consent Mode?

Consent mode helps you comply with legislation. When a user enters your webshop, they will be presented with a cookie banner and typically they will accept either "all cookies" or "necessary cookies". If the user declines to allow you to set cookies, Consent mode will ensure that no cookies are set other than those necessary to operate the site.

How does Shoporama's server-side tracking work?

We use a solution where you push our Google Tag Manager container onto your site. In the client (your visitors' browser) there is a data layer. Google Tag Manager takes this data layer and sends it to a server (we use Stape for this purpose). This server then sends the information server-side to GA4 or Facebook or whatever. The term for this is "Google Serverside Tracking".

Is it a requirement that I use GA4?

Yes, it is. It is a requirement for you to use our serverside tracking.